Catchment Area Analysis for 24 Hour Fitness in Cochin

CATCHMENT battleground ANALYSIS FOR 24 HOUR FITNESS IN COCHIN, KERALA scheme OF CATCHMENT state STUDY SL NOTABLE OF CONTENTSPAGE NO 1Catch custodyt subject field PTA, STA, TTA2 2Vytila and vicinity7 3Property demand12 4Infrastructural growth12 5Findings14 6Strategy for 24 minute fitness14 7Reference15 CATCHMENT AREA PRIMARY occupation AREA LOCATIONDRIVING outstrip Elamkulam2 mins Vytilla2mins TERTIARY raft AREA LOCATIONDRIVING quad Gigi Nagar15 mins Panapilly Nagar16 mins SECONDARY TRADE AREA LOCATIONDRIVING outer space KSRTC BUS STAND7 mins Kadavanthara8 mins 24 min physical fitness is an international fitness brand.The trade bea is divided as primary, subsidiary and teritiary on the basis of time taken by drive to reach the destination. 1-5 mins drive is considered for primary, 6-10 mins for stakehand and 11-15 mins for teritiary trade heavens. This is based on the planet that, time required to reach a fitness nitty-gritty is eminently deterministic. TRADE AREA ANALYSIS PTA PRIMARY TRADE AREA STA SECONDARY TRADE AREA TTA TARTIARY TRADE AREA master(a) Catchment The Primary Catchment is deep down 0-5 minutes drive to 24 min seaworthiness. The areas are Vyttila Elamkulam therefrom the primary catchment of 24 Hour physical fitness is strategic everyy located amidst the densely fine-tuneulated Vyttila and Elamkulam areas. auxiliary Catchment The Secondary Catchment is at heart 5-10 minutes drive. The areas are Kadavanthra Ponnurunni in that respectfore the secondary catchment of 24 Hour Fitness is the densely populated Kadavanthara which is a residential area. Tertiary Catchment The Tertiary Catchment is within 10-20 minutes of drive time. The areas are Giri Nagar Panampilly Nagar Chalikkavattom in that locationfore the 3rd catchment of 24 Hour Fitness is the thickly populatedGiri Nagar, Panampilly Nagar and Chalikkavattom which is a core residential area. The primary, secondary and teritiary trade areas cover the important and likely residential areas of Cochin. The fall guy consumers of 24 time of day fitness can easily glide path the brand with this location. Road Ways The Sahodaran Ayyapan path from west to Vytila is common for all the drive consumers from Kadavanthara, Panampally, Kaloor. This is the primary roadway for 24 Hour fitness. This location completely restricts the flow of customers to the capital Gym Vytila, which is a ambition. The Edapally Vytila road act ass in customers from north.These are the primary roadways which is sccesible for the target customers. It is braggy a direct competition to atomic number 79 Gym, Vytila, which is comparatively low priced and infrastructuraly poor compared to 24 Hour Fitness. Vytila and vicinity Vyttila is an intersection as comfortably as the name of a region in the city of Kochi, in the state of Kerala, India. It is iodin of the largest as well as the busiest intersections in Kerala. This node intersects the main north-south artery of the state of Kerala, namely, the National street 47, with three city roads of Kochi viz, the S. A.Road (east-west), the Vyttila-Petta Road, and the Thammanam Road. Vyttila hosts the Kochi Mobility Hub, which converges different ways of surface transport (namely, topical anaesthetic as well as recollective distance buses, rail, subway Railand inland water transport) to the city onto a single node. Institutions Vyttila is crustal plate to hospitals like the Welcare Hospital and the Mother &038 electric razor Hospital. The State money box of India, State depository financial institution of Travancore, Punjab National rely, Corporation fix, Vijaya Bank,Bank of Baroda, Federal Bank, sulphur Indian Bank all pay back branches in this area. Toc H Public School, St. Ritas H.S Ponnurunni, C. K. C. L. P. S are schools located in Vyttila. There are some(prenominal)(prenominal) supermarkets (prominent among them include V-Mart and the security deposit Free market place chain of mi ni-super markets) in this area in addition to several mom &038 pop stores and pharmacies. Eateries like K. R Bakes, Aryaas, Best Bakers, carry Bakers and traditional Thattukadas are also decorous hangouts for lot crosswise age groups in the junction. Schools Vyttila hosts the following schools ?Toc H Public School ?C. K. C Girls nobleschool School, Ponnurunni ?St. Ritas Boys High School, Ponnurunni Hospitals ?Welcare Hospital Mother &038 electric shaver Hospital ?Ranjini Eye Hospital obtain and give intainment The Kundannoor-Edapally streatch of the National Highway 47 tone ending through Vyttila, is home for the largest malls in the state of Kerala. The Largest shopping mall in the state Gold Souk is located in Vyttila on NH Bypass. The mall has 4 natural covering Multiplex Cinemas, Spacious Hypermarkets, Food courts, Restaurants and brand retail outlets. There are several supermarkets (prominent among them include V-Mart and the Margin Free Market chain of mini-super ma rkets) in this area in addition to several mom &038 pop stores and pharmacies.Eateries like K. R Bakes, Aryaas, Best Bakers, delight Bakers and traditional Thattukadas are also decent hangouts for people across age groups in the junction. The Oberon Mall, one of biggest malls in Kochi with its cinemax theatres, is also laid along the way from Vyttila to Edappally. Real Estate, Builders and Apartments surefooted Group Mather Group upright daylight properties Mansions Good earth Aurora Siddhi Dubex River tend Real India VKL group Sri Ram Krishna Builders view Orion Villa Santhi Shreyas Jewel Homes Water Lilly aid apartments Financial Institutions Axis Bank Icici Bank Bank of Baroda South Indian Bank State Bank of India Thammanam Service Co-operative Bank Restaurants Pizza Hut Hotel Aryas Smoke dramatic art Muruga Hotel Qualis Hotel Hotel Anugraha Albarad Restaurant Nyle Plaza Janahridayam Hotel Mermaid Property exact The proposed settle is amid the Vytila Junction and Elamk ulam Bridge. The belongings cost at this site averages to 10-12 lakhs per cent. This is one of the most demanded properties in Cochin. This is because of the high residential potential and the emergence of Vytila as the second business centre of Cochin.There has been a forceful increase in the land prices at Vytila over years due to this factor. Infrastructural produce With the advent of the Vytila mobility hub Vytila is also expecting a major(ip)(ip) infrastructural change. The Cochin metro is proposed to be passing through Vytila. Recent talks between policy makers indicate that the metro whitethorn have a metro complete at Vytila. With operations of Cochin Metro service more people give have direct access to the GYM, within minutes, thus increasing the trade area of the fitness centre. This aspect is also considered while selecting the current location. FINDINGSThe proposed site for 24 Hour Fitness in Cochin has advantages as well as disadvantages. Though the billet costs are high, the site take ins the major target customers if located at the proposed site. The site between Elamkulam Bridge and Vytila Junction covers major residential areas covering middle and high class men and women at Vytila, Kaloor, Panampally Nagar, Kadavanthara and so on The site is centre to m any(prenominal) apartments where target customers live in. The site directly gives competition to Gold Gym blocking their approachability through the west road immersion Vytila. There have been huge developments in infrastructure.The Cochin metro can bring in customers from far city within minutes to the site as the metro passes directly over the place. Strategy for 24 Hour Fitness The International Fitness brand can definitely enter the Cochin market with their fitness message. There has been an increase in the fitness concerns with the people in Cochin. The proximity to the fitness centre is a major concern for all the members of the brand. Taking this factor into cipher and to attract maximum number of target customers, 24 Hour Fitness can overhear following strategies. High accessibility Good parking facilities Loyalty schemes Separate cooking hours for non-working women Separate Training hours for working men and women There cannot be any verbalise over effect for 24 hour fitness with this site. This is because the place is void of any corporate offices from where employees may prefer to go to the fitness centre prior work. This give way is based on the fact that this firing over will not account for a high attraction of customers. 24 Hour Fitness can even facilitate transport facilities to achieve high attraction. Sources and Reference Goole Maps ICICI PROPERTY REPORT theme ARTICLE TIMES PROPERTY 24 HOUR FITNESS OFFICIAL WEBSITE