Communication Research Paper Example | Topics and Well Written Essays - 2750 words

Communication - Research Paper ExampleThis physical composition seeks to discuss the advantages and disadvantages of online merchandise, its potential impact on the companys online sales, and finally to recommend requirements for a successful online campaign. The advantages are numerous and include its one-to-one approach, its ability to cater to the companys specific interests, increase choices for the consumer, its inexpensive nature, and its wide and round the clock reach. However, its disadvantages include the probability of illegal activity like spamming, repulsion with products that require physical demonstrations, its cost, and time-sensitive nature. The paper also covers the impacts of online marketing such as expansion of the market place, its utilise as a research tool, its direct connectivity to potential clients by availing updated information, the ability of a profession to endure 24 hours a day, and its reduction of administrative costs. Finally, the paper gives r ecommendations for a successful rolling out of online marketing strategy. This section recommends that the company must use all local search tactics available, ready its website for tablets and smart-phones, as well as identify new and incremental traffic and conversion sources.Online marketing is a stipulation that refers to the marketing of service or products over the internet. Online marketing will enable the business to promote its services and products over the internet, at only a fraction of what it would have cost to use traditional sensory systems of advertisement. This mode of marketing involves the creation of a strategy that suits the companys website in order to promote its business over the internet. It brings technical and creative aspects together including sales, advertisement, development, and design. It involves a variation of business models including the generation of website leads, direct selling, and tie in marketing that involves the development of a produ ct by one entity and its sale by another. Some of the methods